Vodafone has to constantly fight for market share with competitors due to price wars Opportunities 1. Saturation point in getting new customers would eventually differentiate only on service 3. Weaknesses — Sluggish economic conditions in Europe — The continent brings in about two-thirds of the revenue for Vodafone.
Fixed telecom and cable services — Vodafone has been aggressively looking to expand towards non-mobile services in order to diversify its portfolio and generate new sources of income. In Europe, the big issues are falling mobile termination rates and reduced roaming charges.
The scenario for Vodafone is similar in other developed and emerging markets. Strong brand recognition — Aggressive strategy, creative advertising, decent customer service and employee-friendly policies have helped Vodafone in cementing its place among the better brands of the world.
Telecom New Zealand and 2degrees are rivals in New Zealand. Focus on MNP can help convert competitor customers to their network Threats 1. Consequently, the operator suffered when the European economy was weak over the past few years. Being a global brand, the company comes under constant vigilance from global authorities 2.
The company has about million subscribers in 26 countries around the world. Vodafone is one of the most popular cellular service provider across the world 2.
Regulatory framework looks better in India too, but is still far from being industry-friendly. Vodafone has introduced bundled plans and partnered with OTT services to do some damage control. Clearly, it intends to evolve into a fully integrated telecom service provider in the long term.
Then there are markets like India that have immense growth potential both in voice and data. It is either the market leader or is among the top 3 service providers in every country. This makes it easy for them to win new customers and retain the existing base.
This demonstrates the extent of its dependence on the continent.
While this was up 6. Unless such an unlikely deal happens, the Vodafone brand is here to stay and it will remain one of the superior telecommunication companies of the world.
Lower disposable income and high unemployment prompted customers to cut down on their mobile phone bills. Unfortunately, lack of presence in USA is a drawback about which Vodafone cannot do much.
Uncertain regulatory climate — Telecom policy and regulation has been a challenge for the industry in many parts of the world. The region is now showing signs of revival but the road to recovery is long.
Despite having big presence across various regions, Vodafone has faced multiple challenges in the past few years. Mobile Number Portability to other competitors can reduce subscriber base Vodafone Competition.
Not surprisingly, its service revenue from the region declined by 7. The trend has been downwards for a few years now. Despite the argument that Sprint and T-Mobile are weaker, higher tariffs have made sure that all major telcos in America are overall strong financially.
Networks in India, Egypt and Turkey are also in the process of upgradation. Similarly, in the first half of the last decade, the operator was aggressive in providing 3G services. Highly efficient website ensures easy online payments, recharges, service activitations Developed markets like Germany and UK bring bulk of revenue.
Fast expanding cellular market globally can be tapped by Vodafone 2. So declining business in one region can be compensated by growth in another.Jul 28, · SWOT Analysis of Vodafone – World’s second largest mobile network operator Jul 28, Gunjan Indrayan Leave a comment Go to comments Britain-based Vodafone is the second largest mobile service provider on the planet after China Mobile.
Weaknesses: Strengths: • • • Diversified geographical portfolio with strong mobile telecommunications operations in Europe, the Middle East, Africa, Asia Pacific and to some extent the US Network infrastructure Leading presence in emerging markets such as India • • • SWOT Analysis of 3/5(2).
Vodafone SWOT mi-centre.com analysis is a technological tool through which strengths and weaknesses, as well as opportunities and threats of the business can be identified (Kotler et al, ).
Strengths and weaknesses are considered to be internal factors affecting the company, whereas threats and opportunities are external factors. Vodafone is positioned as a data strong telecom service provider with excellence in services globally.
Vodafone SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vodafone: 1.
Vodafone is one of the most popular cellular service provider across the world 2.Download